|Somebody’s going to be first
Why not you? You get your site to perform well by optimizing each web page for your most important keywords i.e. making it highly relevant for the search term used. Surprisingly, many people don’t bother with optimization. Then they wonder why their site is not found on the Web!
Most people search for information by using search
Keywords delivered via the search box are the subject of intense activity on the Internet.
Optimizing your site for the keywords that your potential
customers are likely to use is an essential process towards greater visibility.
Think of web site optimization as ‘Search Engine Best
Practices’. What you’re doing is increasing the relevance of your web page for the search engine robot that reads and records it. To these robots (like Googlebot), you’ll be saying: “Here I am…look how much useful information I’m giving you”.
A relevant web site page has many supports
Such supports are keywords embedded in the main body text, the Alt labels for images, textual hyperlinks and coding behind the page. Everything has to interlink. Even more, all the
optimization work has to satisfy not just the search robots but the readers as well - and they’re both looking for different things.
Optimization helps you to rise in
search engine rankings. Of course, if you’re in a very competitive field,
optimization won’t be enough and you’ll need to apply
Linking as well.